A person working at a desk, monitor silhouetted against white
GTM & RevOps Engineering

I build the revenue system underneath your sales and marketing, then hand you the keys.

Most teams don't have a lead problem. They have a system problem: messy data, dead signals, and reps doing manual research instead of closing. I engineer the plumbing that turns raw intent into booked meetings, inside your own stack, owned by you.

10+ years building revenue systems|100+ automations shipped|verifiable Upwork track record
The stack I build on
Clayn8nHubSpotSalesforceInstantlySmartleadApolloClaudeSerperHunterProspeoApifyHousecall ProServiceTitanClayn8nHubSpotSalesforceInstantlySmartleadApolloClaudeSerperHunterProspeoApifyHousecall ProServiceTitan
The problem

Your revenue stack was supposed to create leverage. It created more work.

Four tools, four versions of the same customer. Marketing says one number, sales says another, RevOps reconciles it by hand, and customer success has no record at all. Meanwhile your reps spend half their week researching accounts instead of talking to them.

Adding another SDR, another tool, or another agency just stacks one more layer on top of a broken foundation. The fix isn't more volume. It's engineering the system underneath.

01
Dirty data

Duplicate records, stale contacts, empty fields. Your CRM stopped being a source of truth.

02
Dead signals

Buying intent is happening — funding, hiring, site visits, job changes — and nobody's acting on it.

03
Manual everything

Enrichment, list-building, personalization, routing; all done by hand, none of it repeatable.

The solution

Signals in. Booked meetings out. Everything in between, engineered.

I take the intent signals already firing across your tools, clean and score them, and route each one into a repeatable play, a specific sequence that runs automatically. No spray-and-pray. A few hundred right accounts, reached at the right moment, with copy that reads like a human wrote it.

1
Signal fires
Funding, hiring, job change, pricing-page visit
2
Enrich
Waterfall enrichment, dedupe, normalize
3
Score
Fit + intent, ranked automatically
4
Human approves
You review the accounts that matter
5
Play runs
Personalized sequence, email + LinkedIn
6
Meeting booked
Warm, timed, researched conversations
7
CRM + Slack updated
Full context, nothing goes cold
1
Signal fires
Funding, hiring, job change, pricing-page visit
2
Enrich
Waterfall enrichment, dedupe, normalize
3
Score
Fit + intent, ranked automatically
4
Human approves
You review the accounts that matter
5
Play runs
Personalized sequence, email + LinkedIn
6
Meeting booked
Warm, timed, researched conversations
7
CRM + Slack updated
Full context, nothing goes cold
The architecture

The modern GTM funnel for growing B2B companies.

This is the whole machine on one board — every source at the top of funnel, the enrichment layer that makes it usable, and the two paths it feeds. When I say "the system underneath," this is the thing I'm building.

Top of funnel
Social Ads
MetaLinkedInGoogleTikTok
Ad-click identification
De-anonymize the click, name the account
TAM Mapping
Company sizeIndustry & marketRevenue & locationTech stack
Intent signals
Site visitsFundingHiringJob changes
Scored on fit + timing
Only the accounts worth a play move on
LinkedIn Content
Value-based content for ICPTeam amplificationIdentify ICP engagers
Find phoneverified
Find emailverified
Waterfall enrichment · dedupe · normalize
Sales Team
Slack message sentCRM updatedDial leadConnect on LinkedIn
The rep gets the account with full context, already researched, a call queue, not a list.
Outbound Campaigns
Microsoft domainsGoogle domainsSending providerWarm-up & rotation
Signal-triggered sequences on infrastructure built to land (email + LinkedIn, human-reviewed).
Meeting bookedpre-call brief attached
Deal closed

Whether the gap is pipeline or plumbing, I engineer both.

From audit to outcomes in five steps.

See the full process
01Audit
Diagnose the leaks before touching anything.
Strategy02
ICP, signals, plays, and the target list.
03Build
Infrastructure wired inside your own tools.
Launch04
Plays go live, meetings start landing.
05Optimize
Measure, tune, compound.
Sequential · each step builds on the one below

Real systems. Real numbers.

Read the case studies
$18K
recovered in month one
Anderson HVAC
$67K
from dead proposals, +41% jobs/month
Peak Roofing Co.
60%
admin workload cut across 5 business units
NGP LLC
15
businesses unified into one revenue system
Ibizahaxx

More tools, more hires, more agencies. None fix the system underneath.

Systems by Sami
Hire an SDR
AI SDR / tool
Typical agency
Built inside your own stack
✓ Yes
manual
another login
runs outside it
Fixes data, signals & routing
✓ Yes
doesn't touch it
one piece
campaigns, not plumbing
You own everything at the end
✓ Yes
leaves when they do
rented
locked to them
Real engineering (agents, APIs, infra)
✓ Yes
no
no
rarely
Verifiable track record
✓ decade on Upwork
case studies only
Tool-flexible (not vendor-locked)
✓ Yes
no
usually no
About

One engineer. A decade of shipped systems.

I'm Sami. I've spent 10+ years building revenue and automation systems, from freelance data work to running an AI automation agency. I've implemented 100+ automations and unified messy stacks for businesses across SaaS, services, and trades. When I build your GTM engine, a senior engineer is in the work. Not an account manager relaying to juniors.

Start with an audit, not a sales pitch.

Book a scoped GTM/RevOps audit. You'll walk away with a map of exactly where your revenue system leaks and what to fix first — whether or not we work together.

Book a GTM Audit
Fixed scope · clear deliverable · no lock-in